The packaging for the brand’s complementary products - a massage oil and a lubricant - echo perfume bottles, with the screen-printed label keeping the design subtle, without blaring logos or messaging to distract from the products’ intention. Without as much as a blog post, Pinterest sneaked out this new logo, which swaps the script lettering of the previous design for a new, more formal wordmark cast in Neue Haas Grotesk. Chargers and cables are hidden underneath a plinth that puts the product (and therefore pleasure) on the pedestal it deserves. In August, another web titan released a new logo that pushed things forward without throwing the baby out with the bathwater. The Essensual Vibe sits in a two-piece box, though both pieces come together to sync with each other.
Once open, you’re greeted with a big hit of LBDO red, bringing the brand back to attention and helping the internal packaging stand out. The mailer box is discrete and logo-less (so the consumer can be comfortable having it delivered to any location), simply sealed with a sticker embossed with the brand line “pleasure to meet you” - a subtle insight to what’s inside for an in-the-know receiver. Examples of the Neue Haas Display X font can be found at AZFonts.
Neue Haas Display X font with a Thin Italic style belongs to the Neue Haas Display family. Like the product itself, we created a suite of packaging that would be beautiful enough to sit on your bedside table - not to be shamefully tucked away. Neue Haas Display Medium Italic Christian Schwartz. Regardless of age, sex, gender, sexuality, regardless of the size, colour, shape or ability of their body - the client wanted to create a community people feel included in and can learn from. Most sexual wellness brands speak specifically to a certain body, ignoring and marginalising anyone outside that “norm”. I was fascinated with this clean, unique font that was very different from the typeface on the family typewriter, a Royal Futura 800.
Neue haas grotesk uni type plus#
It became apparent that this very normal thing still had an alienating consumer experience - there was room to make sexual wellness as much a part of everyday discourse as skincare and thread counts.Īnd just as there are countless types of sexual pleasure, there are so many types of people. My first encounter with Helvetica came in the late 1980s, having acquired a Mac Plus computer for college. The industry is also largely seen as seedy, so there’s no brand loyalty or sense of mainstream community. It’s no secret that the majority of sex products are tacky, overtly phallic and not inclusive.
They create and sell products that are as beautiful as they are functional while providing an educational piece that helps break down taboos and stigmas around sex and masturbation and empower their audience to explore pleasure. LBDO is a digital-first sexual wellness brand built on the ethos that pleasure should be discussed and accessed openly, comfortably and safely by everyone.